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20+ years of corporate transformation & strategy · Author

Create your strategy like a CEO

Every great company stops, runs a diagnosis and sets a strategy. When did you last do that with your life? If you never have, and you live on autopilot, one day at a time, the A.L.E.X. Success Code is for you: an exclusive method built over 20+ years in global consulting firms and multinationals, with 100+ assessments that become the Strategy Book of your life.

YOU SAVE

€2,000+
100+ professional assessments are included in your plan — bought one by one, they would cost more than €2,000. *How we estimate

Free account, no card. Your results stay private and saved.

Portrait of Alexandre Furlan holding his book The Strategy Gap

Author of

The Strategy Gap

years of corporate transformation & strategy
20+
countries where clients are based
25+
professionals guided
1,000+
companies advised
30+

My clients work — or have worked — at

Logos are trademarks of their owners and show where people I have advised work or have worked. They do not imply endorsement.

You don't need more motivation. You need a strategy.

Feeling lost isn't a flaw. It's a signal that you've outgrown your old plan — and need a new one.

Where you are

Busy, capable — but unsure

Working hard without knowing what it's for.

The gapA.L.E.X. Code

Where you want to be

Clear, confident, moving

Decisions that build wealth, purpose and lasting impact.

  • You don't know what you want next

    You know something has to change — just not what, or how.

  • Too many options, no direction

    Every path looks possible, so you never commit to one.

  • Success on paper, empty inside

    The results look good, but they aren't building the life you want.

The method

The A.L.E.X. Success Code

Four steps used with CEOs and executives, packaged so you can apply them to your own business and career.

  1. Step 01

    Awareness

    Unlock emotional mastery. Discover the hidden patterns behind your decisions and gain control of your future.

  2. Step 02

    Leadership

    Lead with authenticity. Build trust, inspire action and communicate with intention.

  3. Step 03

    Execution

    Turn strategy into results. Use clarity and discipline to fuel unstoppable momentum.

  4. Step 04

    Expansion

    Scale your life. Design systems that give you freedom, impact and a legacy that lasts.

The strategy of your life

100+ assessments. One Strategy Book.

No guesswork, no generic advice. Every step of your plan is backed by data: an exclusive method built on 20+ years of strategy work inside global consulting firms and multinationals, with 100+ assessments behind every recommendation.

What you save

€2,000+

Included in your plan. Bought one by one, these 100+ professional assessments would cost more than that.*

  • Awareness

    25

    A · 25 tests

    Personality, values, emotions, beliefs

  • Leadership

    25

    L · 25 tests

    Influence, feedback, trust, change

  • Execution

    25

    E · 25 tests

    Focus, habits, energy, decisions

  • Expansion

    25

    X · 25 tests

    Purpose, career, vision, legacy

+ A.L.E.X. Assessment

The free starting point: your four pillar scores in under 30 minutes.

  1. 01

    Diagnose

    The assessments map who you are, how you lead, how you deliver and where you want to grow.

  2. 02

    Decide

    A.L.E.X. turns your results into your gap, your issues — the 3 you named and the hidden ones your tests find — your priorities and your weekly goals.

  3. 03

    Write it down

    Every result becomes a chapter of your Strategy Book — the strategy of your life, in one place.

* Estimate based on public list prices for comparable individual professional assessment reports, which range from about US$ 10 to US$ 400 each. It is a reference value, not a price you pay. The free diagnosis uses 3 assessments; the Personal Strategic Plan uses 23 chosen for your issues over 12 weeks, and the rest of the library opens after week 12. Assessments credit the research they build on and are not affiliated with or endorsed by its authors.

Free strategic diagnosis · under 30 minutes

See exactly where you are stuck.

  1. 01

    Your 4 pillar scores

    The A.L.E.X. Assessment shows where you are strong and where you are thin.

  2. 02

    Your gap and 3 biggest issues

    Where you are, where you want to be, and what stands in between.

  3. 03

    Your first diagnosis

    The Egogram and Emotional Discovery explain one issue today — and show what the other two still need.

Start your diagnosis

Four short steps, online. At the end you see what is already clear about you — and what is still a question.

  • Free account, no card needed
  • Under 30 minutes
  • In Portuguese, English or Spanish
Start my free diagnosis

In their words

“I achieved more in six months than I had in the last three years. Alexandre's approach is strategic but deeply human.”
Carlos R.CEO
Read all client stories
“The A.L.E.X. framework gave me practical clarity and the courage to take bold action. My team says they see a new leader now!”
Michiel P. · Operations Manager, The Netherlands
“I came for productivity hacks, but what I got was a new perspective on success.”
Ana S. · Team Lead, Brazil

About

20+ years inside the rooms where strategy gets made.

More about Alexandre
  • Strategic mindset

    Developed through 20+ years in global corporate finance, transformation and strategy.

  • Proven results

    Led transformation projects influencing $1.5B+ in business decisions.

  • Global impact

    Professionals and organizations in 25+ countries, across 30+ companies advised.

Cover of the e-book The Strategy Gap: why smart people stay stuck and how to break through

Free e-book · 60-minute read

Why smart people stay stuck.

The hidden patterns that keep high achievers in cycles of frustration — and the framework to break through.

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